Around 118,000 more first time donors are needed to attend a blood donation session between now and the end of December to protect blood supplies.
This is the first time that NHS Blood and Transplant, which collects donated blood in England and North Wales and manages the UK's organ donation system, has entered into a potentially life-saving partnership with an emergency service.
Adrian Chiles and Lee Dixon recreate iconic football images to encourage people to donate blood this summer
Popular Channel 4 programme, Embarrassing Bodies, featured Dr Pixie donating blood live on the programme on Tuesday 6 May.
Eligible blood donors in England and North Wales who are O Rh negative (O negative) and B Rh negative (B negative) are being asked to call now to make an appointment to give blood in the next few days or weeks, to help rebuild stocks of these groups.