Popular Channel 4 programme, Embarrassing Bodies, featured Dr Pixie donating blood live on the programme on Tuesday 6 May.
Eligible blood donors in England and North Wales who are O Rh negative (O negative) and B Rh negative (B negative) are being asked to call now to make an appointment to give blood in the next few days or weeks, to help rebuild stocks of these groups.
Young blood donors are being called upon as part of a new campaign to increase the number of people on the British Bone Marrow Registry (BBMR).
An article in The Times, published on 14 January 2014, highlighted that administrative reasons prevented around 24,000 donors from giving blood after attending a blood donation session last year. More than 1.9 million potential donors attended a blood donation session in 2013.
Blood donors may be concerned by articles they are reading in the media regarding the sale of a government owned company called Plasma Resources UK Limited (PRUK) and be under the impression that NHS Blood and Transplant sells blood collected by volunteer donors for a profit. This is not the case.