Blood services around the world join Missing Type campaign to reverse decline in new donors.
Dapo Odumeru, who has been with NHS Blood and Transplant since 2005 made it his personal mission to raise awareness of blood and organ donation with the Black, Asian and minority ethnic communities. His hard work has been recognised in this year’s Queen’s Birthday Honours list.
In a new initiative, blood donors across England are now being sent a text message when their blood goes to a hospital to save or improve patient lives.
Members of the public encouraged to give virtual blood donation to see the life-saving transformation of patients before their eyes.
Blood cancer charity ACLT (AfricanCaribbean Leukaemia Trust) and NHS Blood and Transplant have teamed up to launch a new campaign film.