We run national campaigns to encourage:

  • new donors to sign up as blood donors and start saving lives
  • existing donors to continue to help us keep blood stocks healthy throughout the year

Our recent campaigns

I'm On It

Working with blood cancer charity African Caribbean Leukaemia Trust, we are urging more black and mixed race people to sign up to become stem cell, blood and organ donors.

Be There

The campaign ran during Black History Month (1 – 31 October 2015) to highlight the need for more blood and organ donors from the black community. The campaign resulted in 1,048 blood registrations and 628 registrations to the NHS Organ Donor Register. 

Bleed For England

101,295 people registered to donate blood - helping support patients across the nation. Thank you for your support and making it a huge success!

The #BleedForEngland campaign ran alongside the world’s biggest rugby tournament. From the warm up matches in August to the final on 31 October 2015 we encouraged people to be a hero, on and off the pitch, by registering to donate blood. 

Missing type

This campaign ran during National blood week 6-14 June 2015 and resulted in more than 30,000 people registering to donate blood. 

The gift only you can give

This campaign ran in the run up to Christmas 2014. It raised awareness of the importance of people giving blood in the run up to, and over, the festive period to ensure patients continued to get the blood and platelets they needed.  

Imam Hussain Blood Donation Campaign

The Imam Hussain Blood Donation Campaign started in 2006 and was one of the first national campaigns to aim to increase the number of regular blood donors from Muslim communities.