What makes men good donors?
Higher iron levels and the absence of some antibodies play a part
The BT Sport team pin their hopes on Toby Flood in an effort to recruit more male blood donors
We are working with BT Sport rugby stars and pundits like Ugo Monye, Lawrence Dallaglio, Sarra Elgan and Martin Bayfield to help with some ideas to get more men donating blood.
More men are needed as some blood procedures use only male blood, such as complete blood transfusions for newborn babies which are only done with blood from men who are O negative and also CMV negative.
This film starts with a eureka moment for Ugo Monye, who is eager to propose his new campaign idea to rugby star Toby Flood.
We need more men to sign up and give blood as they have higher iron levels and can donate more often.
Men are also missing certain antibodies in their blood which means their donations are easier to use in certain blood products such as platelets and plasma, often used to treat people with burns or cancer.