Life’s too short to be a background character

Become a blood donation hero

Free Guy promotional image. Main character (Ryan Reynolds) opening blue shirt in super hero style. Text reads 'Only in cinemas now'

Ever wonder if there’s more to life than the things we do day after day? Make today different – donate blood and turn a good day into a great day.


Become a blood donor


We have teamed up with Twentieth Century Studios on the release of their epic adventure-comedy, “Free Guy” to help get more people donating blood.

In the movie we meet Guy, a bank teller who discovers he is actually a background player in an open-world video game. He decides to become the hero of his own story.

Demand for blood is rising and patients need you more than ever. You can be a hero. Come forward to donate blood and save up to three lives in one hour.

There’s a little hero inside all of us - register to become a blood donor today.

Watch the video

Watch Ryan Reynolds and Jodie Comer explain why you should give blood.

Help spread the word

View and download your ‘Great Guy’ badge (PNG 306KB).

Make sure to share it on your social media and help us to spread the word and show everyone you're a lifesaver.

Downloadable I'm a Great Guy badge

Other ways you can get involved:

View and download a GIF version (GIF 4MB) of the badge.

View and download a social media cover (PNG 266KB) for your profile picture.

Share our GIPHY sticker.