During National Blood Week 2015 NHS Blood and Transplant launched a campaign to encourage those who have never donated blood before to sign up as donors.
You won’t miss it when you give it; but patients could miss it if you don’t. Do something amazing and save or improve up to three lives by giving blood.
Watch our video: Missing Type campaign video on YouTube
We asked brands, organisations and influencers to remove A, O and B (the letters that make up the blood groups) from their websites, Twitter names and signage without explaining why.
It was then revealed that the letters had mysteriously gone missing to highlight the need for new donors.
The campaign generated a huge amount of media coverage.
Activity took place in national print, online and broadcast media, resulting in:
The campaign was also strongly supported on social media:
Thanks to the huge support from our companies, influencers, charities and blood donors the campaign was a huge success, with over 30,000 people registering to donate.
We would like to pay particular thanks to the NHS Trusts who backed the campaign, Trinity Mirror and Metro,O2, Waterstones, Odeon, NOW TV, Not On The High Street, Green & Blacks, Nandos, Downing Street, British Gas, Red Driving School, Santander and Game.