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Bleed For England

Thank you for your support and making it a huge success! 101,295 people registered to donate - helping support patients across the nation.

Running alongside the world's biggest rugby tournament in the Autumn of 2015 was the Bleed For England campaign.

Campaign aims:

The campaign aimed to encourage 100,000 people in England to register as blood donors in the run up to, and during, the world's largest rugby tournament. New donors are needed to replace those who can’t donate anymore and to ensure we have the right mix of blood types to match patient needs in future.


Between England’s first warm up game on 15th August and the end of the tournament, we had an amazing response to the rallying cry to sign up to become a new blood donor. 

England’s early departure in the pool stages didn't damage the campaign as people up and down the country realised that although they no longer had an opportunity to support England on the pitch, they could still support patients off it. 


Thanks to the support from key sporting personalities, celebrities, local rugby clubs and you, we have had an amazing response to the campaign.

101,295 people registered to donate. By booking appointments and giving blood they will help ensure patients in the future get the blood they need, when they need it.

The England rugby team's early departure from the Rugby World Cup didn't halt the campaign's momentum with people continuing to sign up in their thousands.

We would like to particularly thank World Cup winners Jonny Wilkinson, Martin Johnson, Ben Kay, Jason Leonard and Maggie Alphonsi and international players Dan Cole, James Haskell and Tom Croft. In addition, Widnes Vikings, Newcastle Falcons, Castleford Tigers, Preston Grasshoppers, North Bristol RFC, Moseley Rugby Club and Chipping Sodbury Ladies.

Watch our videos 

#BleedForEngland - Tom Croft's Substitution
Flanker and Leicester Tigers star, Tom Croft, gave a hand at dog groomers ‘Grrs 2 Prrs’ to free up an hour of an employee’s time so they can go and give blood.

#BleedForEngland - Dan Cole's Substitution
A few weeks ago, international England rugby player Dan Cole showed his commitment to the nation on and off the pitch when he substituted in as a Boots store manager so she could do something amazing - helping shoppers and organising stock while she gave blood at the local donor centre.

#BleedForEngland - James Haskell's Substitution
England flanker and London Wasps captain James Haskell stepped into one of the many roles at The Hilton Park Lane as a doorman – opening doors, helping guests with their luggage and taking bags to guests’ rooms.

#BleedForEngland - video of the advert on YouTube
Sir John Hurt tells us how to support England in a way that really matters.

#BleedForEngland - video showing the Making of the Rose
England Rugby greats #BleedForEngland to make the rose.

Read news

Did you sign up to #BleedForEngland? Book an appointment and help save lives over the holiday season

Friday, 6 Nov 2015
In just 11 weeks, 101,295 people who have never given blood before registered to donate blood, committing to give up an hour of their time to save and improve lives. They registered during NHS Blood and Transplant’s #BleedForEngland campaign.