Be There

Campaign aims:

The ‘Be There’ campaign ran during Black History Month (1 – 31 October  2015) to highlight the need for more blood and organ donors from the black community as currently less than 1% of blood and organ donors are from this group.

The campaign aimed to get 1,000 more blood and 1,000 more organ donors from the black communities to register.  

Messaging:

The campaign sought to inspire people to learn more about the link between blood and organ donation and their own community and the rare blood and tissue types that can be found within the community.

More information on why we need more donors from this community.

Results:

The campaign resulted in 1,048 blood registrations and 628 registrations to the NHS Organ Donor Register.

There was lots of activity on social media including a powerful poem about donation called ‘The Human Story’ (by recording artist, George the Poet).

 

The video My Black Skin

It was supported by Beverley De Gale and Orin Lewis from African Caribbean Leukaemia Trust (ACLT) and encourages more people to become stem cell, blood and organ donors.