The NHS B Positive choir and gospel sensation Lurine Cato launch their Christmas single, 'Rise Up'.
Following an outstanding performance at the 2017 MOBO Awards, the release of the single aims to encourage more people to Rise Up and be counted as blood donors, as well as raise vital funds to help support the life changing work of NHS sickle cell wards.
NHS Blood and Transplant and MOBO teamed up for a second year to create the 'B Positive' Campaign. B Positive is a group of 60 singers from across England who live with sickle cell disease, their families, helpers and friends. The choir was formed with the mission to create awareness of sickle cell disease and the need for more blood donors.
Choir director Colin Anderson said: “We need 200,000 new blood donors each year.
"Over the last year 900,000 people have given up their time to help patients in need. But we need more new donors.
"Every day, we need 6,000 donations to continue saving lives. We need life-saving blood from new donors of all backgrounds to provide the closest matches for all communities.
"We are particularly looking for younger people and black communities to come forward."
Lurine Cato said: “We urgently need 40,000 new black donors to help people with sickle cell disease. Sickle cell is more common in black, South Asian and minority ethnic people. Blood from black donors provides the closest match to black people who need blood.”
MOBO CEO and Founder, Kanya King MBE said: “We are proud to partner with NHS Blood and Transplant on the 'B Positive' campaign to help recruit new donors, and use our platform to help reach a wide audience. We were honoured to be able to provide B Positive Choir with their television debut, and it's amazing to see the response they have received.”
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