The NHS needs around 200,000 new registered donors every year to keep donor levels stable and research shows that a lack of knowledge about the process could be holding people back from donating.
In National Blood Week, we would like 10,000 new and returning donors to register to donate.
You can be heroes, for more than one day
We are appealing for people to 'come back' and register to donate with a new celebrity poster campaign inspired by this year's come-back king David Bowie. Three celebs have all re-created Bowie's iconic Aladdin Sane album cover to encourage people to 'come back' and register.