Hollyoaks stars and celebrity tweeters have helped us to reach our target to register 100,000 new donor in 100 days. In fact, we reached it with two weeks to spare.
Hollyoaks stars including Jorgie Porter pledged their support for the appeal by modelling limited edition 'Blood Sister' and 'Blood Brother' t-shirts created by Red or Dead founder Wayne Hemingway.
And the celebrity endorsements continued on social media with the likes of Jack Whitehall, Amanda Holden, Joe Dempsie and Saira Khan encouraging their Twitter followers to sign up.
“I really wanted to support this appeal because giving blood is such an amazing thing to do.”
Jorgie Porter: Hollyoaks Actress (Middle)
40% of new donors are
50% drop in 17-18 year olds
registering compared to 2011
Every year 225,000 new donors are needed to replace existing donors who drop out of the system. This year, the need is more urgent following a dramatic decline in the number of younger donors signing up.
Actress Jorgie Porter said: “I really wanted to support this appeal because giving blood is such an amazing thing to do. Blood isn't just needed when people have accidents - it's also used to help treat health conditions including cancer and long term illnesses and in maternity care. If someone you loved needed blood you'd want it to be there, so if you can donate then please do.”
17-24 year olds account for around 40% of new donors each year. But the number of young donors registering has been falling steadily; by 20% over the last 10 years and this year has seen a particularly sharp decline, with a 50% drop in the number of 17-18 year olds registering compared to 2011.